The Importance of Split Testing Your Blog Features

llSplit testing on a blog is done to know which campaigns work the best, it is also used to determine certain elements of the blog that needs to be improved and fixed.

Some blog owners are use split testing to understand the behaviors of their blog visitors, as well as their priorities. The best way to do the split testing is to include minor and major elements of the whole blog page, so one would know specific problems on the site. Basically, split testing works when a blog owner sets up two different headlines on the home page, two different copies, etc.

There would be a group of people and they would be divided into two groups, A and B. Moreover, the test would also be categorized as A and B. The Test A would be sent to the A group and Test B to the B group. After some time, the blogger would then figure out which among the test works best and yielded the results needed by the blog. Once the blog features are tested using this method, a blog owner would know if the feature is great for the blog or not.

The 10 Steps of List Building

For those 10bloggers who now understand the important of split testing in their blog features, here is a simple guide on how to do it.

1. Create two different elements, make sure that they are designed against each other. These elements could either be two search engines, two copies, two ads, two conversion processes, two landing pages, etc.

2. Choose the success metric wherein the test would be judged upon. These could either be time on site, click thru rate (ctr), position, conversion rate, pageviews, etc.

3. Determine the duration period of the success/conversion latency. How long will it take for the samples to return for them to be valid? Wait for the latency period and avoid judging the results yet until the latency period is over.

4. Know the needed confidence level of the result by deciding on its percentage. In the digital world, 95% confidence level of the test result is often recommended.

5. Aside from the success/conversion latency, also determine the duration period of the split test running against each other. A site like feetproblems.org will have to spend at least 14 days as a duration for the test.

6. Decide on the sample size. Most of the time, it is 10% of the total involved population. There are also sample size calculators available on the internet that a person can use. This will offer a more precise number for the desired confidence level.

7. Based on the duration period of the two elements running against each other and the sample size, the minimum active test period will now be determined. It must cover the time needed for the data to be stable and the results to be valid.

8. When all of these are done, run the Active Test.

9. End the Active Test and wait for the average latency period.

10. Using an online calculator designed for split testing, calculate the winner and check if the results go together with the confidence level. If it does not meet the goal confidence level, create another test or change the elements significantly.

Thanks to Timothy Rollins for contributing this Top 10 list. You can reach him at topratedpersonalloans.com or by emailing him at trollinsppo@gmail.com.

Increasing Blog Subscribers, One Step at a Time

Whether you’re selling clothes or rides on a moto taxi, bloggers should think of ways on how to increase their subscribers even before making a blog. You have to bear in mind that your subscribers are your asset fosocial-media_1r your blogs to get noticed by everyone in the internet. Here are some helpful ways to increase your subscribers.

Make your blog visible to your soon to be subscribers. If you would like to have more subscribers, let your readers locate your forms and button easily. Make a subscription option on your blog. Try making your blog subscription easier. People will get annoyed if they will have to fill out many details before they can subscribe to you. Make sure readers do not experience problems when they are trying to access your blog.

Ask your readers to subscribe to you so that they know you want them to read and follow your every posts and blogs.

Give your readers a token of appreciation if they subscribe. There are lots of things that you can give them like e-book, plug in or even a video. When you say there is a gift when they subscribe, make it a point to deliver it or they will end up unsubscribing to your blog.

Do comment on other blogs. This is a good way to increase your website subscribers if done properly and proper web design has been implemented. Comments should be done professionally. Always make it a point that your comment creates an impact on the readers. People love useful and enlightening comments. Writing for other blogs is an effective way of increasing subscribers too.

Try to write a good and informative e-book. After doing so, include a link to subscribe to your blog while persuading people to share it with their friends. Upload your e-book to different file sharing sites and in other sharing sites that will lead you to more blog subscribers.

Make use of email signature. Every day, everyone receives lots of emails so why not make this as an opportunity to increase your blog subscribers. Include a subscription link in your email signature so that every time you send and answer an email, they will see it and subscribe. It is a more personal way of increasing blog subscribers because people feel like they have a personal relationship with you.

Another essential way of increasing your blog subscriber is to educate your readers especially if they do not have a know- how on the internet. Write topics that will increase your readers’ knowledge about different subject matters. If you create physical products to spread your brand, consider using custom promos as these have a professional and established look that your company need to stand out. Even if you are selling Philips electric toothbrushes, custom promos are a favorite marketing method of companies today.

Write an about yourself page in your blog. Having an about you page does not necessarily mean that you will include very personal details about yourself. Try to include your hobbies and other things that you would like your readers to know. This makes them trust you and thereby results to subscribing to you. And make sure to avail of the best Hostgator Coupon 2013 when buying hosting for your site.

Change your blog content every now and then. Avoid sticking to one content, readers will become bored in your blog and eventually unsubscribe to your posts. You have different types of readers which require different type of style, include videos or audio in your posts.